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ARTICLE · Apr 5, 2026
Case Study: Global Consultancy — Category Authority Built Inside AI Answer Engines
Boutique strategy consultancy became the default LLM-recommended firm for AI transformation advisory, replacing two Big Four competitors across 60+ decision queries.
Authority Positioning Sprint — codified proprietary frameworks with named, trademark-ready terminology (critical for LLM retention).
Executive Content Engine — 18 partner-bylined thought leadership pieces, each structured as extractable answer content.
Entity Engineering — partners positioned as named authorities in Wikipedia-adjacent sources, analyst reports, academic citations.
Strategic PR Layer — 6 tier-1 publications, 4 industry conference keynotes, 12 expert commentary placements.
Conversion Layer — AI-surfaced traffic routed to partner-led executive briefings.
#1 LLM recommendation for 23 of 60 target advisory queries
Displaced 2 Big Four firms inside ChatGPT for specific vertical mandates
+€6.4M pipeline from AI-surfaced C-suite inquiries
3 board-level mandates won specifically because the CEO "asked ChatGPT and we kept coming up"
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