§ I.II — CATALYST · ENGAGEMENT LADDER
◦ SIX SKUs · DIRECT PURCHASE · CREDITED TO RETAINER

Six SKUs.
Six prices.

Every Catalyst engagement priced explicitly and purchasable directly. Audits and projects ship one-time. Retainers carry minimum commitments. The €1,500 audit fee credits in full to month one of any retainer signed within 30 days.

§ I.II.A — ENTRY · ONE-TIME

The audit.
The setup.

◦ DIVISION I

AI Visibility Audit

14-day diagnostic across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews. 30-page report + 60-min readout + 90-day roadmap.

€1,500

one-time · 14 days
ORDER THE AUDIT →
◦ DIVISION V

Advertising Setup

30-day onboarding for paid media: creative production, audience build, tracking instrumentation. Followed by retainer + 12% of ad spend.

€2,000

setup · then retainer
START SETUP →
◦ DIVISION VI

Branding Project

8-12 week brand system: positioning, identity, brand guidelines, rollout deck. 50% deposit, 50% on completion.

€18,000

project · 8-12 weeks
COMMISSION BRANDING →
§ I.II.B — RETAINERS · RECURRING

Three retainers.
One discipline.

◦ STARTER · 6-MO MINIMUM

Catalyst Starter

GEO/AEO + SEO retainer. Monthly citation reports. Content production for 1-2 priority topics. Quarterly strategic review.

  • 2 priority topics
  • Monthly citation report
  • Quarterly review call
  • Audit fee credited month one

€3,500 /mo

6-month minimum
START STARTER →
◦ GROWTH · 6-MO MINIMUM · MOST CHOSEN

Catalyst Growth

GEO/AEO + SEO + Marketing Lite for one funnel. Content engine. Monthly executive report. Dedicated Account Manager.

  • 4 priority topics
  • Content engine for one funnel
  • Monthly executive report
  • Dedicated AM
  • Audit fee credited month one

€6,500 /mo

6-month minimum
START GROWTH →
◦ TOTAL · 12-MO MINIMUM

Catalyst Total

Premium Catalyst engagement covering all 6 divisions, scaled for €5M+ revenue SMEs. Founder-direct strategic counsel quarterly.

  • All 6 divisions covered
  • Founder-direct quarterly
  • Multi-funnel scope
  • Audit fee credited month one

€9,500 /mo

12-month minimum
START TOTAL →
§ THE LADDER

Audit.
Retainer.
Compound.

€1,500 audit · then €3,500–€9,500/mo retainer · audit credited month one. The complete Catalyst ladder.