Welcome
to the
house.
The mandate is accepted. What follows is the procession — first citation typically inside thirty days from counter-signed contract, delivered in the same order for every house we take on. The Citation Cadence Clause governs continuation when the threshold is not met within window — terms specified in mandate contract. Read it once. Reply with the intake at the bottom. The founder will write within one working day.
- This plate
- Onboarding brief
- For
- Principals only
- Next
- Return the intake
- Reply
- Within One Working Day
A brief letter,
before we begin.
We accept one house for every four we decline. That you are reading this means the thesis is sound, the category is winnable, and the fit is honest on both sides. Thank you for the invitation.
In the next thirty days we will do three things, in this order, without deviation: we will commission a seventy-two-hour audit of your position inside every major model; we will architect the entity graph, schema, and editorial plan that will hold for the next twelve months; and we will publish the first tranche of work authored under a named voice — yours, or one we appoint with your sign-off — that models will retrieve and quote.
What we ask of you in return is small in volume and exacting in quality. Access to the right rooms. Introductions to the three or four experts who already believe in the work. One hour a week of your time, booked as a standing ritual rather than a meeting. Truth, rather than the story you tell at conferences.
Your house will be quoted by a frontier model within ninety days of the counter-sign. If it is not, we continue building at our own cost until it is. That clause is reserved for engagements where the citation threshold is materially missed — its invocation is a structural matter, not a punitive one. We do not hedge.
Welcome.
The
procession.
Kickoff & alignment.
Ninety minutes with the founder. Your truth-layer is mapped — what you make, whom you serve, what you will never say. The query universe is locked. The single principal is named on both sides.
Audit of the layer.
A seventy-two-hour diagnostic of your position across ChatGPT, Claude, Perplexity, Gemini. Delivered as a forty-two-page ledger and a sixty-minute readout. Nothing about your site you haven't seen. Everything about how models see it.
Architecture agreed.
Entity graph, schema, content plan, editorial voice, authority network. Authored, debated, signed. The twelve-month map that every discipline afterwards runs against.
First citations.
Long-form essays published. Authority placements executed. Schema deployed. Citations begin accreting. The first monthly ledger is delivered the first working day of the following month.
What we need
from you.
Three stamps,
then we begin.
Contract counter-signed.
The master services agreement is sent on the day of commission. Your counsel is welcomed. Redlines resolved within five working days.
Quarter advanced.
Retainers invoice quarterly in advance in EUR. Bank transfer preferred. Payment clears before the architecture phase begins. Audits one-time, credited to month one.
Mutual NDA.
Countersigned before any access credentials are issued. Covers both sides — your commercial data and our frameworks are held equally.
Held in
confidence.
Nothing you share with us leaves this room.
Our mutual NDA is enforceable from the moment the contract is counter-signed and remains in force indefinitely after the mandate closes. Your revenue figures, customer lists, commercial strategy, product roadmap, and the contents of every call and ledger are treated as privileged. No client of Wiele Group — past, current, or future — is named to another client without explicit written consent.
Return
this plate.
The intake.
Completing this plate composes a signed note to the founder at seo@wielegroup.com. No backend, no storage, no tracking. Your reply becomes the opening line of the file we hold on you — which is why we ask plainly, and ask once.
The intake
begins the clock.
Return the plate above and the founder will write within one working day with the contract and kickoff time. From counter-sign to first citation: typically inside thirty days · Citation Cadence Clause governs continuation when threshold is not met within window.