§ I.V — CATALYST · DIVISION V
◦ ADVERTISING SETUP · 30 DAYS · €2,000 ONE-TIME

Engineer paid
media.

Thirty days of paid media onboarding for SMEs across Google, Meta, and LinkedIn. Creative production, audience build, tracking instrumentation, first-month strategic plan. The €2,000 setup is the deployment phase; ongoing management runs on a monthly retainer plus 12% of ad spend, managed off-Stripe via invoice.

Channels
Google · Meta · LinkedIn
Setup duration
30 days · 3 design rounds
Retainer model
Monthly + 12% of ad spend
Spend custody
Your card · direct to platforms
START SETUP · €2,000 → SEE ALL CATALYST BUNDLES →
§ I.V.I — WHAT THE SETUP DELIVERS

Four foundations.
One launch.

I
Strategy
Channel mix recommendation, audience segmentation hierarchy, creative concept directions, budget allocation across channels and audiences. Strategic plan delivered week one for founder approval.
II
Creative production
Three to five ad units per channel — copy, design, motion where applicable. Iterated across two design rounds against your existing brand system. Production-grade source files included in delivery.
III
Audience + targeting
Custom audience build (first-party data, customer lookalikes, intent signals), platform-specific segmentation, retargeting architecture. Calibrated to your CAC payback discipline.
IV
Tracking + attribution
UTM architecture, conversion pixel deployment, server-side validation where supported, attribution model selection. The instrumentation that makes month-over-month optimization defensible rather than vanity-metric driven.
§ I.V.II — HOW THE 30 DAYS UNFOLD
I
Day 1-7 · Strategy
Founder workshop. Channel mix recommended. Audience hierarchy mapped. Creative concept directions presented. Budget allocation drafted and approved.
II
Day 8-18 · Production
Creative units produced across selected channels. Two design rounds with founder review. Audience builds deployed. Tracking architecture instrumented and validated.
III
Day 19-25 · Launch
Campaigns launched at controlled spend levels for early signal capture. Conversion pixels validated against live traffic. Attribution model engaged. Daily monitoring through launch week.
IV
Day 26-30 · Hand-off
First-month report delivered. Retainer engaged for ongoing management. Founder briefing on performance trajectory and next-month optimization queue.
§ I.V.III — QUESTIONS

Four questions
answered once.

What does the €2,000 Setup deliver?

Thirty days of onboarding for paid media management across Google Ads, Meta Ads, and LinkedIn Ads. Creative production (3-5 ad units per channel), audience-build (custom + lookalike segmentation), conversion tracking instrumentation (UTM architecture, conversion pixels, server-side validation), and the first month's strategic plan with budget allocation. Setup runs in parallel with — or after — the Catalyst Audit.

What happens after the 30-day Setup?

A monthly management retainer engages, calibrated to your ad spend volume. The retainer is managed off-Stripe via invoice (not a Stripe Payment Link) and includes monthly creative refresh, audience optimization, conversion review, and quarterly strategic recalibration. Pricing: monthly retainer + 12% of monthly ad spend. Spend management remains on your card direct to ad platforms — Wiele never touches your media spend.

How does this differ from Catalyst Marketing?

Catalyst Marketing covers cross-channel marketing operations (editorial, lifecycle, brand campaigns). Catalyst Advertising specifically covers paid media — the bidding-and-creative discipline that requires daily attention, technical infrastructure, and dedicated platform expertise. Most Catalyst clients run both; Marketing for organic and brand, Advertising for paid acquisition.

Is the €2,000 Setup credited to the retainer?

No. The Setup fee is a one-time onboarding charge. The audit-credits-to-retainer policy applies to the €1,500 Catalyst Audit + GEO/SEO/Marketing retainers, not to the Advertising Setup. Setup pays for the 30-day deployment work; the retainer pays for ongoing management.

§ THE LAUNCH

Thirty
days.

€2,000 setup · then monthly retainer + 12% of ad spend · spend custody stays with you.

START SETUP → SEE ALL BUNDLES →