§ I.VI — CATALYST · DIVISION VI
◦ BRANDING PROJECT · 8-12 WEEKS · €18,000 ONE-TIME

Engineer the
brand.

A complete brand system for SMEs in 8-12 weeks. Positioning, visual identity, brand guidelines, rollout deck. The same brand discipline Wiele applies for luxury maisons — calibrated, productized, and priced for €1M-€20M revenue companies. Direct purchase via Stripe.

Length
8-12 weeks · 4 design rounds
Deliverables
Identity · guidelines · rollout deck
Outcome class
SME productized brand system
Payment
Stripe · upfront or 50/50 split
COMMISSION BRANDING · €18,000 → SEE ALL CATALYST BUNDLES →
§ I.VI.I — WHAT THE PROJECT DELIVERS

Four artifacts.
One brand system.

I
Positioning architecture
Strategic positioning statement, category framework, audience-of-record definition, competitive differentiation map. The strategic spine the visual system rests on.
II
Visual identity
Wordmark + monogram + palette (≤10 colours) + typography system (≤4 voices) + motif library + photographic direction. A complete closed visual system delivered in production-grade source files.
III
Brand guidelines
~40-page PDF covering identity construction, palette specification, typography rules, voice and tone guide, do/don't pairings, application examples across digital and print surfaces.
IV
Rollout deck
Founder-ready presentation deck for internal team rollout, board communication, and external partner introduction. Calibrated for a single all-hands session.
§ I.VI.II — HOW IT UNFOLDS · 8-12 WEEKS
I
Week 1-2 · Discovery
Strategy workshop with founder. Audience-of-record interviews. Competitive landscape audit. Positioning architecture drafted and reviewed.
II
Week 3-5 · Concept
Three identity concept directions presented. Founder selects direction. First design round refines selected concept across wordmark, palette, typography, motif.
III
Week 6-9 · Build
Three further design rounds refine the system to production standard. Brand guidelines drafted in parallel. Application examples engineered across digital + print surfaces.
IV
Week 10-12 · Deliver
Final hand-off: production source files, brand guidelines PDF, rollout deck. Founder briefing session. Your team owns the system, the IP, and the future evolution.
§ I.VI.III — QUESTIONS

Four questions
answered once.

What does the Catalyst Branding Project deliver?

A complete brand system: positioning architecture, visual identity (wordmark, palette, typography, motif), brand guidelines (~40-page PDF), and a rollout deck for internal communication. Delivered across 8-12 weeks with strategy workshop, design rounds, founder review, and final hand-off.

How does Catalyst Branding differ from Sovereign Branding?

Same craft, calibrated scope. Catalyst Branding (€18,000 · 8-12 weeks) productizes the brand system for SMEs at €1M-€20M revenue. Sovereign Branding (€175,000 project) covers full multi-product, multi-region brand architecture for premium maisons. The methodology is identical; the scope, deliverables count, and team size scale up.

Do I need the Audit before commissioning Branding?

No. Branding is a standalone project — it does not require the Catalyst Audit prerequisite. Many SMEs commission Branding alongside the Audit (separate purchases, complementary outcomes). The audit-credits-to-retainer policy applies only to GEO/SEO/Marketing retainers, not project-tier engagements.

What's the payment structure?

€18,000 one-time. The Stripe Payment Link supports full upfront purchase (most common) or 50% deposit + 50% on completion via Stripe Invoice (request from Wiele after initial deposit). Either path triggers project kick-off within 5 working days of payment confirmation.

§ THE PROJECT

Eight to twelve
weeks.

€18,000 one-time · complete brand system · production-grade source files · your IP.

COMMISSION BRANDING → SEE ALL BUNDLES →