§ I.II — CATALYST · DIVISION II
◦ GENERATIVE ENGINE OPTIMIZATION · FROM €2,500 / MONTH

Engineer the
answer.

Generative Engine Optimization productized for SMEs. Engineer the answers ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews give when your buyers ask for what you sell. Same methodology Wiele engineers for luxury maisons — calibrated, scoped, and priced for €1M-€20M revenue companies.

Surface
5 major AI engines
Discipline
Citation engineering
Cadence
Monthly · 6-month minimum
Measured
Citation share · recommend rate
ORDER THE AUDIT · €1,500 → SEE ALL CATALYST BUNDLES →
§ I.II.I — WHAT GEO ENGINEERS

Five surfaces.
One discipline.

I
Extractable answers
40-90 word passages engineered for verbatim AI quotation. Direct, declarative, structurally extractable. Each one a candidate citation in the synthesized answer your buyer reads.
II
Named frameworks
Proprietary terminology and frameworks that accrue citation gravity. AI engines cite named frameworks because they're memorable. Generic terminology is invisible.
III
Entity architecture
Wikidata, Schema.org, knowledge-graph, and cross-platform canonical signals. The semantic graph that AI engines use to know who you are and what you do.
IV
Citation placements
Direct placements inside tier-one publishers that LLMs train on. Earned editorial paths calibrated to your category. Each placement is permanent infrastructure.
§ I.II.II — HOW IT UNFOLDS · MONTHLY
I
Audit · day 0
14-day Catalyst Audit maps query universe, current position, gap analysis, 90-day roadmap. €1,500 · credits to month one on retainer.
II
Build · month 1
Two priority topics scoped, extractable answer blocks engineered, entity architecture audited and instrumented, schema deployed.
III
Compound · month 2+
Citation share monitored monthly. Reinforcement loop activated: every cited passage feeds the next. Quarterly strategic review with founder.
IV
Report · monthly
Citation ledger by query, by AI engine, by competitor. Recommend-rate trend. Next-month topic queue. Always your IP.
§ I.II.III — QUESTIONS

Four questions
answered once.

What is GEO and how does it differ from SEO?

GEO engineers what AI engines say when asked. SEO engineers what search engines rank when queried. SEO competes for clicks against ten blue links; GEO competes for inclusion inside a single synthesized answer carrying three to five recommendations forward. Catalyst clients run both — but GEO is the moat compounding fastest as buyers shift their search behavior to ChatGPT, Gemini, Claude, and Perplexity.

How does Catalyst GEO differ from Sovereign GEO?

Same methodology, calibrated to scope. Catalyst GEO retainers (from €2,500/month) target one to two priority topics per SME's strategic position. Sovereign GEO retainers (from €18,000/month, 12-month minimum) cover full multi-topic, multi-region citation engineering for premium brands. Catalyst clients can graduate to Sovereign tier when scope demands it.

Do I need the Catalyst Audit before starting GEO?

Yes. Every Catalyst engagement opens with the 14-day AI Visibility Audit (€1,500). The audit maps your query universe, current AI-search position, gap analysis, and 90-day roadmap. The €1,500 audit fee credits in full to month one of any Catalyst retainer signed within 30 days of audit delivery.

What does a Catalyst GEO retainer engineer?

Extractable answer blocks (40-90 word passages LLMs quote verbatim), named frameworks and proprietary terminology that accrue citation gravity, entity architecture (Wikidata, Schema.org, knowledge-graph signals), data assets (first-party statistics worth quoting), and direct citation placements inside tier-one publishers that LLMs train on.

§ THE FRONT DOOR · GEO

Be the
answer.

€1,500 audit · €2,500/month thereafter · audit credited to month one on retainer.

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