§ I.IV — CATALYST · DIVISION IV
◦ MARKETING OPERATIONS · FROM €4,500 / MONTH

Engineer the
marketing.

Cross-channel marketing operations productized for SMEs. Editorial, lifecycle email, brand campaigns engineered around one priority funnel per engagement. The same marketing discipline Wiele applies for premium brands — calibrated for €1M-€20M revenue companies, going deep on a single conversion path rather than spreading thin.

Disciplines
Editorial · lifecycle · brand campaigns
Scope
One priority funnel
Cadence
Monthly · 6-month minimum
Measured
Funnel conversion · LTV uplift
ORDER THE AUDIT · €1,500 → SEE ALL CATALYST BUNDLES →
§ I.IV.I — WHAT MARKETING ENGINEERS

Four disciplines.
One funnel.

I
Editorial production
Long-form content engineered for both human authority and AI-search extraction. Thought-leadership essays, distributed editorial, founder-voice ghostwriting. Cadence-driven publishing rhythm sustained over the engagement window.
II
Lifecycle email
Welcome sequences, nurture series, retention pathways, win-back campaigns. Calibrated to your priority funnel's conversion stages. Behavioural triggers, segmentation hierarchy, deliverability monitored.
III
Brand campaigns
Seasonal launches, product announcements, narrative arcs that connect editorial themes to commercial moments. The campaign cadence that converts brand authority into discrete demand pulses.
IV
Cross-channel orchestration
Integration logic across editorial, lifecycle, brand, and paid (when paired with Catalyst Advertising). The orchestration layer that prevents channel-by-channel fragmentation and compounds across surfaces.
§ I.IV.II — HOW IT UNFOLDS · MONTHLY
I
Audit · day 0
14-day Catalyst Audit maps content position, editorial gaps, lifecycle opportunities, brand campaign white space. Priority funnel selected. €1,500 · credits to month one.
II
Build · month 1
Editorial calendar drafted. Lifecycle architecture mapped. Brand campaign schedule planned. Production templates engineered for the priority funnel.
III
Compound · month 2+
Publishing cadence sustained. Lifecycle sequences activated. Brand campaigns shipped on schedule. Cross-channel orchestration tightened. Quarterly strategic review with founder.
IV
Report · monthly
Funnel conversion ledger. LTV trend. Editorial reach + engagement. Lifecycle deliverability + open/click rates. Brand campaign attribution. Always your IP.
§ I.IV.III — QUESTIONS

Four questions
answered once.

What does Catalyst Marketing actually run?

Cross-channel marketing operations across four disciplines: editorial production (long-form content, thought leadership, distributed essays), lifecycle email (welcome sequences, nurture, retention, win-back), brand campaigns (seasonal launches, product announcements, narrative arcs), and integrated cross-channel orchestration. Engineered around one priority funnel per Catalyst engagement — Wiele goes deep on a single conversion path rather than spreading thin across many.

How does this differ from Catalyst Advertising?

Catalyst Advertising covers paid media specifically — bidding, creative for paid channels, audience build, attribution. Catalyst Marketing covers everything else — editorial, organic, lifecycle, brand. Most Catalyst clients run both: Marketing for organic + brand, Advertising for paid acquisition. They share the same priority funnel for compounding effect.

Is €4,500/month the most common Catalyst Marketing tier?

€4,500/month is the discipline anchor for Marketing-only Catalyst engagements. In practice, most marketing-led buyers select Catalyst Growth Retainer (€6,500/month, 6-month minimum) which includes GEO/SEO + Marketing Lite for one funnel — better value when buyers want both organic-search authority and cross-channel marketing. The standalone Marketing tier suits buyers who already have GEO/SEO solved and need only marketing operations.

Do I need the Catalyst Audit before starting Marketing?

Yes for Marketing retainers (audit credits to month one within 30 days). The audit maps your current organic + AI-search position alongside content gap analysis — both inform the marketing engagement's priority funnel selection. Catalyst Branding and Advertising Setup are exceptions; they don't require audit prerequisite.

§ THE FRONT DOOR · MARKETING

One funnel.
Engineered.

€1,500 audit · €4,500/month thereafter (or bundle into Growth at €6,500/month).

ORDER THE AUDIT → SEE ALL BUNDLES →