§ I.X — CATALYST · OUTCOME PROOF
◦ CLASS-LEVEL DESCRIPTORS · TRUTH COMMITMENT · NO FABRICATED SPECIFICS

Outcome
classes.

Wiele's Truth Commitment forbids unsourced numerical claims and unauthorized client references. Most Catalyst engagements operate under NDA and proceed faster than client-permission cycles. So instead of fabricated logo walls or unsourced revenue claims, this page enumerates the trajectory classes Catalyst engagements actually produce — honest, defensible, useful for procurement-grade comparison.

Engagement count
Anonymised across portfolio
Class scope
SaaS · advisory · professional services
Period
Catalyst Edition I · 2026
Anonymisation
Class-level only · no firm names
§ I.X.I — TRAJECTORY CLASSES OBSERVED

Three trajectories.
No exceptions claimed.

I
Foundational lift
First AI-engine citation typically inside 90 days for SMEs targeting clear category gaps. Buyer's first citation appears in ChatGPT or Perplexity (most receptive engines), then propagates to Gemini and Claude over 30-60 additional days. Class observed: SaaS at €2M-€10M ARR · advisory firms · niche professional services.
II
Compounding lift
Citation share grows month-over-month across multiple AI engines as content + entity architecture compounds. Typically months 3-9 of engagement. The reinforcement loop activates: each cited passage feeds the next; tier-one editorial placements appear in selective publications. Class observed: SMEs converting from foundational lift into category presence.
III
Category presence
Sustained presence as a default answer in priority queries. Typically months 9+ of engagement. The buyer becomes one of three to five recommendations AI engines surface for their target queries — the institutional outcome that justifies AI-search investment. Class observed: SMEs renewing into multi-year Catalyst tenure.
§ I.X.II — REPRESENTATIVE ENGAGEMENT CLASSES

Class-level
descriptors.

I
SaaS at €2M-€10M ARR
Catalyst Growth Retainer (€6,500/mo) · 6-month minimum · GEO/AEO + SEO + Marketing Lite for one funnel · class-level outcome: foundational lift inside first 90 days, compounding through months 4-9, category presence approached in months 10+. Representative class — not specific firm.
II
Advisory firm at €1M-€5M revenue
Catalyst Starter Retainer (€3,500/mo) · 6-month minimum · GEO/AEO + SEO for two priority topics · class-level outcome: foundational lift in months 2-3 (smaller advisory categories often have lower competitive density), compounding lift sustained through engagement. Representative class.
III
Professional services at €5M+ revenue
Catalyst Total Retainer (€9,500/mo) · 12-month minimum · all 6 divisions · class-level outcome: founder-direct quarterly counsel, full discipline coverage, trajectory toward category presence over the engagement window. Representative class for buyers committing to multi-discipline coverage.
IV
Branding-only project
Catalyst Branding Project (€18,000) · 8-12 weeks · standalone brand system · class-level outcome: complete identity + guidelines + rollout deck delivered to spec. No retainer attached unless buyer adds discipline-level engagement. Representative class for buyers prioritising brand foundation before scaling marketing.
§ I.X.III — QUESTIONS

Four questions
answered once.

Why class-level descriptors instead of named case studies?

Wiele's Truth Commitment doctrine forbids unsourced numerical claims and named-client references without signed permission plus verified outcome data. Most Catalyst engagements operate under NDA and proceed faster than client-permission cycles. Class-level descriptors give buyers honest trajectory information — what kind of company at what scale produces what kind of outcome — without violating client confidentiality or fabricating specifics. Named case studies will publish only when client permission and outcome verification both clear.

What outcome classes does Catalyst typically produce?

Three observed trajectory classes: Foundational lift (first AI-engine citation typically inside 90 days for SMEs targeting clear category gaps), Compounding lift (citation share grows month-over-month across multiple AI engines as content + entity architecture compounds, typically months 3-9), and Category presence (sustained presence as a default answer in priority queries, typically months 9+). Specific outcomes depend on category competitive density and engagement scope.

Can I see specific numerical results?

Specific outcome numbers ship in Catalyst Audit readouts (calibrated to your category and direct competitors) and in monthly retainer reports (calibrated to your engagement). Public claims of specific percentage lifts or revenue impact would require signed client permission plus independently verified outcome data — Wiele declines to publish unverified specifics. The audit is where you see your projected trajectory; the retainer is where you see your actual outcomes.

How do I know Catalyst will work for my company?

The 14-day Catalyst Audit (€1,500) projects your specific trajectory before any retainer commitment. Audit deliverable includes: current AI-search position, gap analysis, achievable trajectory class given your category, 90-day roadmap. Buyers know the projected outcome class before engaging — and the audit fee credits to month one of any retainer signed within 30 days. No engagement on speculation.

§ THE PROOF

No fabricated
specifics.

Class-level honesty · audit-calibrated projection · retainer-measured outcome.

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