§ II.V — ENTERPRISE · DIVISION V
◦ PAID MEDIA · €15,000 SETUP + €10,000/MONTH + 10% SPEND · MSA

Engineer paid
media at scale.

Cross-channel paid media program for €100M+ companies. €15,000 one-time setup followed by €10,000/month retainer plus 10% of ad spend, all invoice-flow under MSA. Channels include Google, Meta, LinkedIn, and programmatic where strategy demands. Spend custody stays with client — Wiele never touches your media budget.

Channels
Google · Meta · LinkedIn · programmatic
Setup
€15,000 · 30-45 days
Retainer
€10,000/month + 10% of ad spend
Spend custody
Your card · direct to platforms
REQUEST DIAGNOSTIC → SEE ENGAGEMENT MODELS →
EU + UK data residency · GDPR-aligned · SOC 2 path on roadmap
§ II.V.I — WHAT THE PROGRAM COVERS

Four foundations.
One paid stack.

I
Cross-channel strategy
Channel mix recommendation calibrated to your audience-of-record + sales cycle. Budget allocation across Google, Meta, LinkedIn, and programmatic where applicable. Audience hierarchy mapped against first-party data and CRM segments. Strategic plan delivered week 1 of setup for board review.
II
Creative production
8-12 ad units per channel produced against your existing brand system. Static, motion, video where applicable. Two design rounds with marketing leadership review. Production-grade source files included in delivery. Creative refresh cadence built into monthly retainer.
III
Programmatic infrastructure
DSP setup where strategy includes programmatic display, video, or CTV. Audience build (custom + lookalike + intent signals integrated with first-party data). Frequency capping logic. Brand-safety configuration. Platform-specific segmentation tightened to CAC-payback discipline.
IV
Attribution stack
UTM architecture across channels. Server-side conversion validation where supported. Attribution model selection calibrated to sales-cycle length (last-click, time-decay, data-driven). Cross-platform identity resolution where compliant. The instrumentation that makes month-over-month optimisation defensible to boards rather than vanity-metric driven.
§ II.V.II — HOW IT UNFOLDS · ENTERPRISE CADENCE
I
Days 0-30 · Assessment
30-day AI Visibility Assessment from €25,000. Includes paid-media baseline: current channel mix, creative performance, audience health, attribution-model fitness. Channel-investment gaps surfaced. 12-24-month roadmap with procurement input.
II
Days 31-75 · Setup
€15,000 setup phase. Strategy approved. Creative produced across channels. Audience builds deployed. Programmatic infrastructure stood up where applicable. Attribution stack instrumented and validated against live traffic.
III
Day 76+ · Live program
Campaigns launched at controlled spend levels for early signal capture. Monthly retainer engages: creative refresh, audience optimisation, conversion review, monthly executive report. Spend ramps as efficiency proves.
IV
Quarterly · Review
Executive ledger by channel, audience, creative, conversion stage. Board-ready presentation cadence. Attribution model refined against current data. Channel mix recalibrated against efficiency signals. Next-quarter creative + audience queue confirmed.
§ II.V.III — CONTRACTS + COMPLIANCE

Procurement
ready.

Standard
NDA · MSA · DPA pre-kick-off
Spend custody
Your card · direct to platforms
Quarterly
invoicing cadence · all rails
§ II.V.IV — QUESTIONS

Four questions
answered once.

What does the €15,000 Enterprise setup deliver?

Enterprise paid media program build across channels (Google Ads, Meta Ads, LinkedIn Ads, programmatic where strategy demands). Cross-channel strategy, creative production at enterprise scale (typically 8-12 ad units per channel calibrated to brand system), audience build with first-party data integration plus lookalike segmentation, programmatic infrastructure where applicable, full attribution stack instrumentation. Setup runs 30-45 days against your existing brand system.

How does the €10,000/month + 10% spend retainer work?

Monthly management retainer at €10,000/month base plus 10% of monthly ad spend (managed off-Stripe via invoice — Enterprise tier is invoice-only). Includes monthly creative refresh, audience optimisation, conversion review, monthly executive report, and quarterly strategic recalibration. Spend management remains on your card direct to ad platforms — Wiele never touches your media spend.

How is this different from Catalyst Advertising?

Catalyst Advertising (€2,000 setup + retainer + 12% spend) is productized for SMEs running paid media at €1M-€20M revenue scale. Enterprise Advertising (€15,000 setup + €10,000/month + 10% spend) handles cross-channel programs at €100M+ revenue scale, with creative production at enterprise volume, programmatic infrastructure, and attribution stacks calibrated for enterprise reporting cadence. Same operational integrity (Wiele never touches spend); different scope and team composition.

Does Enterprise Advertising require the Diagnostic first?

Yes. Every Enterprise engagement opens with the 30-day AI Visibility Assessment (from €25,000), which includes paid-media baseline analysis (current channel mix, creative performance, audience segmentation health, attribution model fitness). The Assessment surfaces channel-investment gaps and creative-fatigue signals before paid-media program build begins. Assessment fee credits in full to month one of any Enterprise retainer signed within 90 days.

§ THE FRONT DOOR · ENTERPRISE ADVERTISING

Two rails.
One operating cadence.

€15,000 setup + €10,000/month + 10% spend · invoice-flow · spend custody stays with you.

REQUEST DIAGNOSTIC → ENGAGEMENT MODELS →