§ II.VI — ENTERPRISE · DIVISION VI
◦ CORPORATE BRAND SYSTEM · 12-20 WEEKS · €95,000 · MSA

Engineer the
brand
at scale.

Corporate brand system for €100M+ companies. Multi-product brand architecture, governance documentation calibrated for corporate use across regions, executive workshops with C-suite + product + regional leadership, and multi-region rollout coordination. €95,000 project under MSA · invoice-flow · 12-20 weeks. Same brand craft Wiele applies for premium maisons, recalibrated for enterprise governance scope.

Length
12-20 weeks · 4-6 design rounds
Deliverables
Architecture · governance · workshops · rollout
Outcome class
Enterprise corporate brand system
Payment
30/30/40 invoice schedule under MSA
REQUEST DIAGNOSTIC → SEE ENGAGEMENT MODELS →
EU + UK data residency · GDPR-aligned · SOC 2 path on roadmap
§ II.VI.I — WHAT THE PROJECT DELIVERS

Four artifacts.
Corporate scope.

I
Multi-product architecture
Master brand + product-line architecture · sub-brand relationships · naming systems · brand-portfolio governance. The architectural decisions that determine how your portfolio of products and sub-brands relate to each other strategically across markets.
II
Governance documentation
~120-page brand guidelines covering identity construction, voice and tone, application examples across 30+ surface types (digital, print, packaging, environmental, retail, communications, investor materials), and change-management procedures for brand evolution over time.
III
Executive workshops
Three to five facilitated sessions with C-suite + product + regional leadership. Strategic alignment around positioning architecture. Decision frameworks for brand-portfolio choices. Rollout planning across territories. Founder-led where strategic gravity requires it.
IV
Multi-region rollout
Territory-specific application coordination. Language localisation strategy where applicable. Internal communications cadence for organisation-wide rollout. External partner introduction sequencing. Coordinated launch timeline across markets where corporate brand evolution lands.
§ II.VI.II — HOW IT UNFOLDS · 12-20 WEEKS
I
Week 1-4 · Discovery
Strategy phase opens with C-suite workshop. Audience-of-record interviews across product lines and regions. Competitive landscape audit. Brand-portfolio architecture diagnosed. Positioning architecture drafted and reviewed with leadership.
II
Week 5-10 · Concept
Three architectural directions presented to C-suite. Decision approved. First two design rounds refine the system across master brand + sub-brand identity, palette, typography, motif library, and brand-portfolio relationships. Mid-project executive workshop confirms strategic direction.
III
Week 11-16 · Build
Two further design rounds refine to production standard. Governance documentation drafted in parallel — covering identity construction, voice and tone, application examples, change-management procedures. Multi-region rollout plan engineered with regional leadership input.
IV
Week 17-20 · Deliver
Final hand-off: production source files, ~120-page governance documentation, rollout deck, executive briefing. Rollout coordination begins. Wiele standby for first 30 days post-launch to support territory-specific application questions. Your team owns the system, the IP, and future evolution authority.
§ II.VI.III — CONTRACTS + COMPLIANCE

Procurement
ready.

30/30/40
deposit · midpoint · completion · invoice
Standard
NDA · MSA · DPA pre-kick-off
EU + UK
data residency · GDPR-aligned
§ II.VI.IV — QUESTIONS

Four questions
answered once.

What does the Enterprise Branding Project deliver?

Complete corporate brand system: multi-product brand architecture (master brand + product-line architecture, sub-brand relationships, naming systems), governance documentation (~120-page brand guidelines covering identity construction, voice and tone, application examples across 30+ surface types, change-management procedures), executive workshops (3-5 sessions with C-suite + product + regional leadership for alignment and rollout planning), and multi-region rollout coordination (territory-specific application, language localisation strategy, internal communications cadence). Delivered across 12-20 weeks with strategy phase, design rounds, governance drafting, executive review, and final hand-off.

How is Enterprise Branding different from Catalyst Branding?

Catalyst Branding (€18,000 · 8-12 weeks) productizes a complete brand system for one SME's primary brand. Enterprise Branding (€95,000 · 12-20 weeks) covers brand architecture across multi-product portfolios with governance documentation calibrated for corporate use across regions and teams. Catalyst is creative-production-focused (identity + guidelines + rollout deck for one buyer); Enterprise is architectural-governance-focused (multi-product architecture + corporate governance + executive alignment + multi-region rollout). Same craft, different scope category.

Does Enterprise Branding require the Diagnostic first?

No. Enterprise Branding is a standalone project — it does not require the Enterprise AI Visibility Assessment prerequisite. The Assessment focuses on AI-search and traditional-search position; Branding addresses brand architecture independent of search surface. Many Enterprise clients commission Branding alongside the Assessment (separate engagements, complementary outcomes). The Assessment-credits-to-retainer policy applies to GEO/SEO/Marketing retainers, not project-tier engagements.

What's the payment structure for €95,000?

Invoice-flow under MSA. Standard structure: 30% deposit on contract signature (kicks off strategy phase), 30% at executive workshop review milestone (mid-project, around week 8), 40% at final hand-off (delivery of governance documentation, source files, and rollout deck). Stripe Payment Link is NOT enabled for Enterprise Branding — Enterprise tier is invoice-only end-to-end, accommodating procurement + legal + finance review cycles that direct Stripe checkout cannot match.

§ THE PROJECT · ENTERPRISE BRANDING

Twelve to twenty
weeks.

€95,000 project · 30/30/40 invoice schedule · governance documentation + multi-region rollout · your IP.

REQUEST DIAGNOSTIC → ENGAGEMENT MODELS →