Positions, signed.

Essays, indices, field notes. We publish what we actually believe about search, AI, authority and the engineering of demand — signed, sourced, and open to challenge.

§ FEATURED POSITION

Nº 001 · DOCTRINE · MMXXVI

What is Generative Engine Optimization? A Doctrine.

Search is no longer a ranked list of blue links. It is a synthesized answer composed in real time by a language model. GEO is the discipline of engineering a brand to be selected by that composer — five principles, four layers, and the Wiele GEO Ledger to measure it.

BY JONATHAN LANDMAN

12 MIN

17.IV.MMXXVI

THE CORE CLAIM

"If your brand is not inside the answer, your brand is not in the consideration set."

Recent dispatches.

ALL

THESIS

INDEX

FIELD NOTE

002

The Q3 Execution Playbook

One quarter of disciplined, layered execution moves a brand from invisible to named-in-answers across ChatGPT, Perplexity, Gemini, and Claude — the four layers, sequenced, measured, and shipped inside ninety days.

PLAYBOOK

· 14 MIN

17.IV.MMXXVI

003

The Entity Anchor Doctrine

Why corpus alone fails and the Seven-Surface Minimum that makes a brand canonical to the models — the single highest-leverage layer in the four-layer GEO pipeline.

DOCTRINE

· 13 MIN

17.IV.MMXXVI

004

How LLMs Choose What to Cite: A Framework

The four layers behind every generative citation — training corpus, retrieval, ranking, synthesis — and the five constraints the composer satisfies in four hundred milliseconds.

FRAMEWORK

· 13 MIN

17.IV.MMXXVI

005

The AI Search Citation Ledger: Q2 2026

A dated, numeric reading of the current answer-engine market — citation share leaderboard, model-by-model signatures, and the sector heat map through Q1 close into Q2 opening.

LEDGER

· 15 MIN

17.IV.MMXXVI

006