§ THE FOUNDER
VOLUME II · PRINCIPAL
Jonathan Landman.
Author of the Four-Layer GEO framework. Principal of the Compound Visibility doctrine. Works with a limited roster of named category operators on first-named-answer status inside ChatGPT, Perplexity, Gemini, and Claude — from Dubai, Zürich, New York, and Paris.
§ THE STANCE
The new search is not optimized for — it is answered into. My work is to make one named company the first-named answer in its category, measured at the quarter, signed at the ninetieth day.
§ THE PRACTICE
How the work runs.
I.
One company per category.
I work with one named company per premium category at a time. The engagement is not a campaign. It is an instrument pointed at a specific answer surface, aimed at displacing the incumbent there.
II.
Measured at the quarter.
Every engagement is run against the same 240-query, four-engine Citation Ledger at ±3.1pt standard error. Three runs — D60, D75, D90 — published at the quarter, without edit. The delta is signed.
III.
Founder-read. Founder-replied.
Inquiries come to one address. I read them. I answer them. Every retainer is scoped, signed, and delivered with founder attention — 2.5 FTE on the page, one principal on the work.
IV.
Evidence, not enthusiasm.
Renewal is taken on the Ledger. If the instrument does not show a lift, the engagement ends. The Day-45 off-ramp is written into every retainer so both parties can separate on measurement, not sentiment.
§ THE WRITING
Primary texts. Volume II.
I. PLAYBOOK
The Q3 Execution Playbook.
NINETY DAYS. FOUR LAYERS. MEASURED CITATION LIFT — THE OPERATING DISCIPLINE OF A COMPOUND VISIBILITY RETAINER.
II. DOCTRINE
The Entity Anchor Doctrine.
WHY LAYER 2 CONTRIBUTED 36% OF THE Q1 2026 NAMED-CITATION LIFT — AND WHY IT IS THE FIRST WORK ON ANY ENGAGEMENT.
III. LEDGER
The Citation Ledger — Q2 2026.
PUBLISHED NUMBERS, PUBLISHED METHODOLOGY. 240 QUERIES, FOUR ENGINES, ±3.1PT. THE FIELD MEASUREMENT OF THE QUARTER.
IV. DOCTRINE
Generative Engine Optimization — The Doctrine.
THE FOUR-LAYER GEO FRAMEWORK, OPERATIONALIZED. THE TEXT THAT DEFINES THE DISCIPLINE WIELE GROUP RUNS.
V. FIELD
How LLMs Choose What to Cite.
THE SELECTION MECHANICS INSIDE GENERATIVE-SEARCH MODELS — WHAT THE RESEARCH SHOWS, AND WHAT TO BUILD IN RESPONSE.
§ THE STANDING ORDER
One principal. One instrument. Answered by name.
Inquiries go to [email protected]. Founder-read. Founder-replied. Engagements open quarterly against published slot availability.
§ STUDIO
Wiele Group engineers search, AI, and authority for category-defining brands. Built to be ranked, recommended, and remembered.
ROOMS
Dubai
Zürich
New York
Paris
WIELE
© MMXXVI WIELE GROUP
RANKED. RECOMMENDED. REMEMBERED.
VOLUME II — THE FOUNDER