The seven-day diagnostic.

Ten queries. Four engines. Category contestedness known inside a week. The Smoke Panel is the instrument we run before we quote a retainer — so both parties know exactly what the answer surface looks like before a dollar of engagement is committed.

PRICE

$7,500

Flat. USD, paid before the measurement begins.

WINDOW

7 days

Panel, analysis, and signed diagnostic document.

ENGINES

4

ChatGPT, Perplexity, Gemini, Claude. Same panel, each.

CREDIT

60d

Creditable in full against a Tier A retainer, 60 days.

§ WHAT HAPPENS

The seven days.

DAY 1

Brief and panel build.

Intake call. Category, competitors, primary commercial surfaces named and scoped. Ten-query panel constructed — five category queries, three jobs-to-be-done queries, two named-company queries.

DAYS 2 — 4

Panel run. All four engines.

Ten queries × four engines, run cold, no personalization, same week. Raw transcripts captured verbatim. Named citations coded by entity, position, and engine.

DAYS 5 — 6

Analysis. Gap map.

Contestedness scored. Incumbent map built. Entity-anchor gaps surfaced. Corpus and structure weaknesses noted. Fit-for-retainer judgment drafted.

DAY 7

Signed delivery.

One document. Named baseline citation rate per engine. Named incumbent. Named surfaces to move. Fit rendered on evidence: retainer recommended, conditionally recommended, or declined. Signed by the founder.

§ THE STANDING ORDER